Every project begins with an idea. This collection highlights work where I played a key role in developing concepts, defining visual direction, and bringing ideas to life through creative direction, art direction, and design. Each project represents a collaborative process built around purposeful storytelling and impactful visuals.
This campaign for unknowNYC began with a simple question: How can apparel become part of a larger story? Rather than presenting each collection as individual garments, I developed a creative direction inspired by collectible designer toys, transforming each look into a character with its own presence and personality. The toy-inspired aesthetic became a storytelling device that connected fashion, design, and culture while establishing a distinctive visual identity for the campaign.
As the graphic designer for the College of Engineering & Computing Sciences at New York Institute of Technology, I developed a wide range of marketing and promotional materials that supported student recruitment, academic programs, research initiatives, and campus events. Each piece was designed to communicate complex information through a clear visual hierarchy, consistent branding, and engaging layouts while maintaining the college's visual identity across both print and digital platforms.
This project focused on developing a clean, trustworthy packaging system for Hemp Farms' Botanical Pain Cream. The objective was to create a visual identity that communicated the product's natural ingredients, wellness-focused positioning, and premium quality while standing out in a competitive marketplace. Through thoughtful typography, hierarchy, color, and packaging design, the final solution balances clarity, credibility, and strong shelf presence across both the product label and retail packaging.